Saturday, February 25, 2012

Baidu reports 143 percent increase in first-quarter profits.(CHINA)(Financial report)(Brief article)

Baidu.com, the most popular Internet search engine of China, has reported a 143 percent increase in its first-quarter profits on traffic growth and advertising revenues. Profits increased $11.1 million from $4 million in the same period a year back. The company said that its total revenues increased 103 percent to $35.7 million.

The CEO of Baidu.com, Robin Li, was pleased by the company's buoyant performance.

The Beijing-based firm said that the number of online marketing users during this period increased to over 112,000, an increase of almost 4 percent when compared to the previous quarter. Market data firm iResearch states that Baidu claims around 55 percent of the country's search engine market. Google follows the company with 21.7 percent, and Yahoo's Chinese unit is third with 7.2 percent.

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